Pretty interesting and in-depth site looking at the psychology of MMORPG players. MMORPGs are addictive for many reasons. Virtual achievement, friendships, romance, noticeable improvement & rewards, relaxing, etc...just to name a few. Have a look at the site the next time K2 servers are down, or while you waiting for ressers :P
http://www.nickyee.com/daedalus/
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