"A few Korean companies have started hiring American marketing firms, as when Nexon allied with MTV Networks. But much of this marketing has been awkward. K2 Networks made a clueless big-money PR push in late 2006, complete with booth babes, at - no, not E3, but the sedate Austin Game Conference, where attendees wouldn't look twice at a booth babe unless she flashed an MMOG development contract."

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